Jennifer Ashe and Son appoints Lichfield head of office

Jennifer Ashe and Son has announced the appointment of Faye Yardley as the new head of office at its Lichfield branch. 

Yardley, who joined the family-run business at the start of 2024, is responsible for the company’s day-to-day operations. 

Her role also sees her assisting the funeral directors with support of all kinds, helping processes across the business work more smoothly.

With a background covering several sectors, Yardley’s experience brings a whole host of skills to Jennifer Ashe and Son and will contribute to the business’s growth plans across the region.

Yardley said: “The funeral sector has always intrigued me, prior to joining Jennifer Ashe and Son, and it has been a brilliant first few months since I started in my new role at the turn of the year. The whole team has made me feel so welcome.

“It is great seeing the work that we do, day in, day out, and witnessing the impact it has on the families who have entrusted us with the care of their loved ones.” 

John Ashe, managing director of Jennifer Ashe and Son, added: “Faye has been a superb addition to the team since joining us at the start of the year. She has slotted into the business so well, is a really hard worker, and it feels like she’s been here for years already.

“We are excited to see her impact in Lichfield, as we look to continue the growth of the branch after 12 months of business. Lichfield remains a very important branch for us at Jennifer Ashe and Son, and we are committed to serving our local communities with the highest levels of customer care for which we are known.”

Jennifer Ashe and Son has a total of five branches based across the West Midlands and Staffordshire, with its Lichfield office the most recent to open.