Jennifer Ashe and Son launches new QR code offering
The QR code, when scanned by a mobile device, takes you to a selection of images, videos, songs or written memories of the person who has passed away
Jennifer Ashe and Son in the West Midlands has announced that it will begin offering QR codes on gravestones, as a way to modernise an industry that has long been regarded as “traditional and old fashioned”.
After launching in 2016 in Willenhall, the family funeral provider is looking to increase awareness about new and emerging funeral options, such as how families can choose to have a small digital addition to their loved one’s gravestone or urn.
The QR code, when scanned by a mobile device, takes you to a selection of images, videos, songs or written memories of the person who has passed away, creating a truly personal memorial experience.
Angela Donnelly, personal funeral advisor at Jennifer Ashe and Son, said: “I’ve seen some truly exquisite memorial creations in my 15 years in the industry, from life-size artist commissioned angels to BMWs and minute-detail drawings, one of which took upwards of 18 months to create.
“That’s why we are embracing the emerging technologies in our sector, as more and more customers begin to explore ‘interactive’ graveside experiences and ask us about how we can bring their vision to life.”
She added: “Some may find QR codes on gravestones to be untraditional, however, our approach at Jennifer Ashe and Son is that the customer’s wishes are paramount. A memorial is a highly personal creation and we think QR codes can add to that feeling of proximity to and happy reflection of times with a loved one.”
QR codes are just one of many other funeral and memorial options the business offers, from ‘memory tubes’ which can be inserted into coffins, to bespoke coffins in glittery pink or wicker.
Jennifer Ashe and Son will make QR codes available to families at its five branches in Willenhall, Brownhills, Hednesford, Lichfield and Walsall.
