Pre-paid funeral requests at Jennifer Ashe and Son on the rise
Staff at the funeral provider have reported a mixture of reasons behind the raised level of interest in pre-paid plans
Jennifer Ashe and Son in the West Midlands has experienced a sharp rise in pre-paid funeral requests from customers who are wanting to plan ahead.
Staff at the funeral provider have reported a mixture of reasons behind the raised level of interest in pre-paid plans.
Some have seen more requests from individuals who have received a life-limiting health diagnosis, while others have simply wanted to take the strain of organising their funeral away from loved ones.
Claire Jones, personal funeral advisor at Jennifer Ashe and Son, said: “We have seen a massive uptick in pre-planning funeral requests in the last few months across all of our branches. There have been more phone calls, emails and people physically coming through our doors to talk about their own funeral arrangements.
“We are encouraged to see this preemptive thinking from a broad cross-section of local people. Death for many remains a huge taboo topic, but ultimately by ignoring it, it leads other family members to having to deal with situations they may not be prepared for, and having to make decisions they’re uncertain about.”
She added: “Open conversations around the topic of death should be welcomed. We see this raise in interest in pre-planned funerals as a positive shift, and would encourage anyone who is unsure about their own arrangements to come and have a commitment-free chat with us.”
With the average cost of a funeral rising by 4.7% to £4,141 in 2023, many are also deciding to purchase their funeral at today’s rates to save money for their families in the future.
