A.W. Lymn completes rebrand of three funeral branches
Senior funeral director, Julia Carty, will be responsible for overseeing the three new M.A Mills branches as well as the original location in Radcliffe-on-Trent
A.W. Lymn has officially completed the rebranding of three of its funeral homes in Aspley, Osmaston and Cotmanhay to “develop and diversify” its service offering as the funeral market evolves.
It comes after the family-run business acquired M.A. Mills Funeral Services, a respected funeral business based in Radcliffe-on-Trent, in 2023.
The three new M.A Mills branches offer a “streamlined” version of A.W Lymn services that are “rooted in the same core values of personalised care and attention to detail, professionalism and high standards of customer service”.
Senior funeral director, Julia Carty, who has worked for A.W.Lymn for more than two decades, will be responsible for overseeing the three new M.A Mills branches as well as the original location in Radcliffe-on-Trent.
Matthew Lymn Rose, managing director of A.W. Lymn, said: “We’re looking forward to the next chapter for our family business which is to be characterised by putting customer choice and variety of service at the helm.
“Julia is the perfect funeral director to take on the role of overseeing the development of the M.A. Mills brand and we will support her at every turn to establish and grow its offering across Nottinghamshire and Derbyshire.”
Originally founded as C.D. Alcock in 1995 and later acquired by the Mills family in 2001, M.A. Mills earned a reputation for compassionate and personalised service.
This latest transition aims to preserve the Mills family’s legacy while expanding its reach and offerings under the A.W. Lymn umbrella.
Lymn Rose added: “We’re proud to honour the heritage of M.A. Mills while adapting to the needs of the families we serve. This new division of the business reflects our understanding of the importance of offering choices without compromising on quality or compassion.”
All prepaid funeral plans arranged through A.W. Lymn at the rebranded funeral homes will continue to be honoured and simply moved to the nearest A.W. Lymn funeral home.
In addition, all the existing staff of the funeral homes will remain in place, ensuring continuity for all families of A.W. Lymn.
The rebranded locations operate independently with their own dedicated teams, including a newly appointed funeral director and arranger, while receiving essential support from the broader A.W. Lymn network.
