Central Co-op launches website for memorial gift range

Central Co-op has officially launched its new website shop for the sale of a range of memorialisation gifts, in collaboration with The Lovely Gift Group. 

This fully transactional online platform for memorial goods is thought to be the first of its kind from a funeral business. 

The website offers an “extensive” collection of personal keepsakes for families, including personalised Christmas memorials such as baubles, garden and graveside tributes, memorial gifts for children, condolence offerings, and even pet memorials.  

Many items can also be customised with names and photos to offer “a truly bespoke” experience.

Lee Bevan, head of Central Co-op Funeral, said: “While you’ll never forget them, we have some lovely ways to remember that special person. Losing someone dear to us can be a profound experience, and Christmas can often feel a little harder after someone we love has died. 

“This collection of keepsakes helps keep their memory close in a way that feels right for each individual, so it only felt right to launch this website during the festive period.”

Helen Davies, founder of The Lovely Gift Group, added: “We have been working with Central Co-op, developing different ways to bring thoughtful memorial gift ideas to the families they care for, since 2021. 

“We are thrilled to now launch this standalone website that will enable families to find beautiful and innovative ways to remember loved ones in the comfort of their own home through a company they trust.”

The two companies have called their partnership a “significant milestone in the funeral industry”, as it creates a seamless online shopping experience for customers who wish to memorialise their loved ones.