Poppy’s launches London advertising campaign
Poppy’s was founded in 2012 by Poppy Mardall to revolutionise the funeral trade by raising the public’s expectations of funerals and funeral directors
London-based funeral directors, Poppy’s, has launched an outdoor advertising campaign in London with the aim to update the funeral experience and challenge taboos around death.
Themed around the funeral of Queen Victoria’s husband, Prince Albert, in 1861, the posters bring to life how today’s funerals are “still stuck in the past but don’t need to be that way”.
One execution features the tag line, “It’s time to bury Victorian funerals”, while another features the line: “1861 called – they want their funeral traditions back”.
The campaign is running across South-West London in fortnightly bursts until January 2024.
Poppy’s was founded in 2012 by Poppy Mardall to revolutionise the funeral trade by raising the public’s expectations of funerals and funeral directors, and to educate people about their options at the end of their lives.
Poppy’s also offers a range of green, sustainable funeral choices and is committed to minimising its own environmental impact. It is in the process of getting B-Corp status, which will make it the first B-Corp funeral directors in London.
In addition, the service is recommended in The Good Funeral Guide 2023.
Mardall said: “I founded Poppy’s because I felt that the funeral industry had become obsessed with itself: the shiny hearses, the expensive coffins, the funeral directors marching about in their finery with inflexible judgements about what a funeral ‘should’ be.
“I am so proud of what we’ve built at Poppy’s. The gentle care and person-centred, down-to-earth and modern approach we provide and the way that we empower and support our clients really sets us apart, as these high standards are not yet the norm across the sector.”
She added: “For me, it has been important to bring the actual people involved back into the centre. I want our clients to feel deeply cared for and listened to. And I want them to know how beautifully, gently and thoughtfully we care for their dead friends and relatives. As our new poster campaign shows, it’s time to bury Victorian funerals once and for all.”
