The Farewell Guide debuts first ever TV ad campaign with UKTV

The Farewell Guide, an online independent funeral planning service, has launched its first ever TV advertising campaign on UKTV’s channels earlier this month. 

It comes after UKTV and the funeral group entered into a £1m airtime-for-equity deal through the broadcaster’s investment fund, UKTV Ventures. 

As part of this deal, The Farewell Guide was launched on the broadcaster’s seven channels – Dave, W, Gold, Alibi, Drama, Yesterday and Eden.  

UKTV will give The Farewell Guide access to an audience of over 25 million viewers a month to “exponentially” increase brand awareness, and in return, the broadcaster will gain an equity stake in the business. 

This collaboration aims to expand the reach of The Farewell Guide’s free consumer platform, which offers independent price and service comparisons across the funeral industry “for the first time”. 

Rebecca Peach, founder and CEO of The Farewell Guide, said: “We are delighted to collaborate with the team at UKTV and are incredibly happy to spread the word about The Farewell Guide. This exciting new partnership will allow us to bring our free and much-needed service into thousands more homes across the UK. 

“It marks a significant step towards fulfilling our vision of becoming the go-to destination for funeral planning and support. With the costs of dying and funerals spiralling, there is no better time to bring our service to the market.”

Brendan Kilcawley, director of UKTV Ventures, added: “We’ve been so impressed with Rebecca and the team, as well as the technology and vision they’ve crafted to support consumers freely in planning a funeral. 

“The powerful values of the brand are certain to strike a chord with UKTV viewers throughout the network, and we’re genuinely excited to see The Farewell Guide become the go-to destination for funeral planning.”