Pure Cremation second in brand recognition, survey finds
When the survey was first conducted in August 2020 fewer than a third of those surveyed had heard of direct cremation, a figure that has jumped to nearly 50% in the latest survey
UK provider of direct cremation services, Pure Cremation, is now second only in brand recognition to the biggest name in UK funerals, The Co-op, according to new research conducted by YouGov.
According to the YouGov survey, which was commissioned by Pure, 36% of those surveyed recognise the brand, the percentage rising to 54% for those respondents aged 55 and over.
The research into consumer views of direct cremation, where the deceased is collected, cared for and cremated without a funeral service, also revealed how quickly awareness of the new service and Pure Cremation has grown in just two years.
It is reported that when the survey was first conducted in August 2020 fewer than a third of those surveyed had heard of direct cremation, a figure that has jumped to nearly 50% in the latest survey.
Catherine Powell, co-founder of Pure Cremation, said: “This is an incredible survey result, but it is the number of people turning to us to arrange a cremation for a loved one or a funeral plan for themselves that matters. Our phenomenal growth in just seven years signals a profound shift in attitudes towards farewell events, and there is more to come.
“We set out to provide a very simple, cost-effective, and high-quality service to a few people, but we uncovered a huge need. We’ve threatened a comfortable status-quo but are proud to offer a new choice and put the consumer in charge of funerals for the very first time.”
Powell added: “The roadmap ahead is an exciting one. Our growth trajectory has been based on delivering superb customer care, utilising both traditional and non-traditional marketing tools, a formula that will ensure that we continue to maintain our market leading position.”
